About the CEO

I’m China, a financial strategist and fractional cfo with years of experience in corporate accounting and finance. My journey began in traditional accounting roles, but over time I realized my true passion lies in the analysis and strategy side of business finances. I thrive by helping companies understand their numbers and use them to make smarter, more profitable decisions.

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I specialize in KPI analysis, budgeting, and forecasting, which are my favorite parts of the process. I love turning complex financial statements into clear insights that show where businesses are thriving and where there are opportunities to improve. My focus is on helping business owners keep more of the money they earn, optimize profit margins, and create actionable financial strategies that drive growth and stability.

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Having worked with large-scale corporate financial operations, I bring a deep understanding of how businesses function behind the numbers, and I’m excited to bring that expertise to your business. My mission is simple: give business owners clarity, control, and confidence to make decisions that fuel real growth.